Brand Licensing & Trademarks

Purchasing and Designing FSW-Branded Merchandise: Key Guidelines

Florida SouthWestern State College’s licensing program protects and enhances the College's brand identity by ensuring that only licensed and approved products display FSW trademarks. The program ensures that all merchandise meets quality, liability, production, and distribution standards.

Before Designing or Ordering FSW-Branded Items

  • Plan Ahead – Create a concept for your design 8 to 10 weeks before you need to receive the final product.
  • Submit for Approval – Send your design concept to Marketing to determine if they can create the design or if a licensed vendor must be used.
  • Work with Licensed Vendors – Any vendor designing or producing items with FSW logos must be licensed through CLC, FSW’s official licensing agency.

Approval & Production Process

  1. If a vendor is designing the product, they must be licensed through CLC before proceeding.
  2. If a vendor is only printing the design (created by FSW), they do not need to be licensed, but the design must still be approved by Marketing.
  3. Licensed vendors must submit a proof to the requestor and Marketing through email or the Brand Manager dashboard in CLC for approval before printing.
  4. Verify Pricing & Vendor Status – Before placing an order, obtain quotes and confirm vendor approval through Purchasing. Why Work with Licensed Vendors?

By following these guidelines, departments, student organizations, and retailers can ensure their merchandise properly represents FSW and aligns with the College’s branding standards.

Florida SouthWestern State College trademarks are the property of FSW and the Board of Trustees.

CLC

Florida SouthWestern State College is contracted with CLC an industry leader in trademark management and promotion. The primary functions of CLC include facilitating the licensing process for licensees, executing licensing agreements, monitoring the marketplace for unlicensed use of trademarks, collecting royalties, and conducting compliance review audits of licensed manufacturers.