News Article

FSW “Buc Card” Receives Award

Apr 6, 2015

Florida SouthWestern State College (FSW) Buc Card office was recently awarded the 2015 National Association of Campus Card Users (NACCU) Marketing Excellence Award.  The NACCU Marketing Excellence Award, sponsored by Apriva, is presented each year to an institution that demonstrates excellence in executing an integrated marketing plan with specific and measurable results. 

FSW underwent a complete rebrand college-wide, which debuted July 1, 2014.  The Buc Card office rebranded the college ID cards, known as the Buc Card, and set goals to reissue cards to 50% of current cardholders within six months using a variety of communication tools.  At the end of the six month time frame, the Buc Card office had exceeded its goal, having reissued cards to 72% of the constituents. 

“Our team in the FSW Buc Card office has worked so hard on this rebranding, and this has been such an exciting time for our college,” said Judith Pultro, Director, Auxiliary Services at FSW. “The faculty, students, and staff have expressed positive feedback on the new design for their college ID’s.” 

About NACCU

As the only association serving the national and international campus card transaction industry, the National Association of Campus Card Users (NACCU) is the one source dedicated to high-quality educational programs, resources, services and tools. NACCU offers members infinite advantages in networking, developing partnerships, leveraging technology, problem solving, insight sharing and professional development. NACCU membership is open to all colleges, universities, secondary institutions and companies that are involved with the campus card market. The association offers a newsletter (CARDtalk), listserv, website, an annual conference and regional workshops on topics related to campus cards. Learn more at www.naccu.org.

About FSW

Florida SouthWestern State College is Southwest Florida’s largest and one of the most affordable institutions of higher education. Annually serving more than 22,000 students globally, FSW offers a variety of nationally-ranked, career-focused academic programs with two- and four-year degrees, and professional certifications. Students are also active in clubs and programs catered to their interests. FSW will debut its intercollegiate athletics program in the fall 2015.

Last Updated: April 6, 2015